BizSugar.com › Strategy › Branding: Why should you rebrand?

Rebranding is always something that business’s look to do at some point in their lifetime, but why should they do it? What benefits will it bring to a business?

It’s a well-known fact that some people do not like change, whether it be to their daily routine, change in the way something looks or how things generally work.

Most recently we have seen Instagram overhaul their old logo and introduce a fresh new interface for users to enjoy. There has been an obvious backlash to the new look but let’s be honest, it was about time that Instagram switched up their platform and general look.