BizSugar.com › Strategy › Building Small Business Credibility

It’s not easy being the new business on the block, which is why building your credibility needs to be an early priority. For small businesses, your first customers are extremely important to building that credibility. According to research conducted by McKinsey, up to 50 percent of purchasing decisions are influenced by word of mouth. Credibility is necessary for finding customers, and retaining it is essential for keeping them and getting them to spread the word.