C-Level Fear of CRM

Posted by LukeRussell under Strategy
From http://www.resolvcrm.com 4196 days ago
Made Hot by: Webdev1 on June 2, 2013 3:00 pm

C-Level fear prevents CRM success. Fear of technology, fear of investing in software failure, fear of failure in general.

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Comments

Written by lyceum
4191 days ago

Luke Rusell: What is the difference between a c-level executive with a b or a-level person? When do you think companies will add the social aspect to CRM?

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Written by LukeRussell
4187 days ago

C-Level is CEO, CFO, CEO, it's all the "chiefs." C-Level is where the decisions on how to implement are made, where strategy is developed, and ultimately where the funding comes from.

Social aspect will be added to CRM when C-Levels believe the social is not a waste of time.

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