BizSugar.com › Strategy › Combining Google Analytics & Your Sales Funnel to Create the Perfect Lead Gen Formula

It is easy to determine valuable metrics of an e-commerce site, where everything can be measured by whether or not a visitor bought something. You can break everything down by revenue. But for a B2B site focused on lead generation, the crystal ball becomes much foggier.

So how do you turn that jumble of numbers into something that truly indicates the ability of your site to generate leads?

Make your analytics tell a story.