BizSugar.com › Strategy › COMPETITIVE ADVANTAGE: How to Beat the Competition through Superior Value Proposition - naijapreneur

Your competitive advantage is the answer to the question; why should your target customers buy from you rather than from other existing competitions?

Your target customers seek out for justifications when making a buying decision. They want to know why they should consider your company and her products or services above all the existing alternatives in the market.

All the things you’ve put in place to enable them prefer you above other competitions are your competitive advantages. They are the things that give your company and her products/services a fighting chance in the marketplace.

Your business is dead if it doesn’t have any. Your competitive advantage is your company’s license to compete in the market. Without it, no one will pay attention to neither your company nor the products/services it sells.