BizSugar.com › Strategy › Customer Experience Expectations - What Brands Should Know

You’d be surprised how many of the biggest and best brands frequently fail to deliver on the simplest of online customer expectations … and easily create a never-to-be-repeated customer experience online.
All the careful content and social marketing, and the strategy to automate for better nurturing and customer conversion, can be neutralized by a mismatch in expectations and experience at the near end of the purchase cycle, when a customer is left with an expectation unmet and an experience he would rather forget