BizSugar.com › Strategy › Don't Forget Your Call to Action

Whether you're creating an ad, a promotion or some other kind of marketing message, don't forget to include a call to action. This is a simple statement that tells your customer what action you want them to take and ideally that includes a sense of immediacy or urgency encouraging customers to take that action now not later. In this post, Michele Pariza Waceck explains the basics of crafting your call to action, the difference between a call to action and a branding campaign, and how to combine aspects of both kinds of campaigns for the best results.