Fast-track New Product Success

Posted by Debra Kaye under Strategy
From http://www.redthreadthinking.com 4155 days ago
Made Hot by: SJC on July 9, 2013 8:44 am

How can you come up with innovative ideas that customers will love, even when what they say they want isn’t what they want at all?

Here are three tips:

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Comments

Written by AngelBiz
4149 days ago

Excellent advice. The point about keeping it simple is very important. That is the primary reason Apple was so successful and is admired by millions of customers. This goes along with the point about changing customer behavior. Agree that it is difficult, but with the right approach and education it can be achieved. Again, Apple has been able to do exactly this with iPhone and iPad.

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Written by Debra Kaye
4147 days ago

Agree that Apple is an excellent example of playing into consumer behavior. Instead of just designing a better-looking music player with enhanced features, Apple eliminated barriers and connected consumers to buying and sharing music in a single step. Now it owns the delivery of digital music via iTunes. They actually have a relatively low ad spend because their products are so accessible. I am glad you found the article useful.

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