Has it happened to you to go online with the intention of reading a news article and, 30 minutes later, to find yourself watching YouTube videos or looking up an obscure Italian town on Wikipedia? Alright, maybe this wasn’t the exact same trajectory of your actions, but you surely know this serendipity I’m referring to.
The world of online content has amplified the human inclination to shift our attention to new and unanticipated directions. One click is all it takes to jump from one topic to another, prompting your mind to roam in a completely different context. And guess what? Everyone — publishers and media outlets, businesses and non-profit organizations, entertainers and bloggers–is competing to get that click.
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Posted by bigmoneyweb under StrategyFrom http://www.businessgross.com 4253 days ago
Made Hot by: OpenSourceMedia on April 5, 2013 12:50 pm
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