BizSugar.com › Strategy › Has Your Small Business Found Its Market?

Some small businesses can be founded with one market in mind only to find a totally different market where their products and services are much better accepted. One example is Matt Paxton, whose four-year-old company Clutter Cleaner started with the idea of relocating seniors only to discover a much better market in aiding "extreme clutterers," those who collect so many things it begin interfering with their lives.