How Shifting Your Focus to Revenue Generation Will Make SEO & Social Worthwhile

Posted by amabaie under Strategy
From http://www.semrush.com 3655 days ago

In the end, great visibility and traffic won’t get you very far if you’re not earning the revenue you need to keep you going. Unfortunately, too many companies focus on traffic and simply assume this will mean revenue.

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Comments

Written by ivanpw
3651 days ago

David,

A refreshing insight. I always think that revenue generation is the way to go. But it seems that people are still getting the 'wow' factor from the number of traffic a site is getting.

What do you think about this? Why do people still think that traffic is everything? We all know that without revenue, we can't fund the oprational.

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Written by airabongco
3651 days ago

I think it has something to do with the 'people before profit' principle. Although this works, it does not mean that you should focus on people alone. You should focus on profit too.

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