BizSugar.com › Strategy › How to Choose the Right Name for Your Ecommerce Business

Choosing the right name for your business can either contribute to your success or make it more difficult. For instance, if you chose a name that people remember and identify with then your name alone will help to turn strangers into prospects. But on the other hand, if your business name is difficult to remember and doesn’t properly connect with people’s needs or wants then you could decrease the probability of making the sale just by reciting your business name