BizSugar.com › Strategy › How to Cultivate the Perfect Company Culture

Creative company cultures that first flourished in the late 1990s, exemplified by dot-com businesses with casual dress codes and free vanilla cappuccinos, changed the expectations employees have about working. Certain parts of that perk-plentiful culture survived the dot-com meltdown, but so did one simple truth: You can’t keep employees working at jobs where they don’t feel comfortable or respected.