Too much data can be as detrimental as too little when it comes to goal-setting. Alexandra Tachalova offers her insights on aligning the right metrics with your business goals, choosing KPIs, and the power of measuring and testing.
How to Make Sure Your Digital Marketing Strategy is Results-Driven
![How to Make Sure Your Digital Marketing Strategy is Results-Driven - https://moz.com](https://share.bizsugar.com/images/thumbnails/85da7dd50c6ebf375359720752952857.png)
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From https://moz.com 2650 days ago
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