BizSugar.com › Strategy › How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement) - Moz

The more you understand the behavior of your users, the better you can market your product or service — which is why Google Tag Manager (GTM) is a marketer's best friend. With built-in tag templates, such as scroll depth and click tracking, GTM is a powerful tool to measure the engagement and success of your content.