Brainstorming is not all that it’s cracked up to be. Problem is it doesn’t unlock creativity; it stifles it. Numerous studies reveal that brainstorming groups think of fewer ideas than people working alone, and group performance gets worse as size increases.
Innovation Begins Individually Far Away from Traditional Brainstorming Sessions
Posted by Debra Kaye under StrategyFrom http://www.redthreadthinking.com 4243 days ago
Made Hot by: OpenSourceMedia on April 18, 2013 12:42 pm
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