BizSugar.com › Strategy › Let Someone Else Market Your Product

Let someone else market your product. Jonathan Fields of JonathanFields.com talks with Stephen Key, author of "One Simple Idea" about the wonderful world of product licensing. Got a great idea, a product that fits perfectly into an available niche in the market. Don't go through all the trouble of creating a business with overhead, distribution, employees, the whole enchilada. Take that brilliant idea to a company that already has the resources to get your idea to market and let them do all the work...and pay you on the units they sell too. Your eyes will be opened with this discussion about a very different kind of business model. Enjoy!