BizSugar.com › Strategy › Market Testing on a Shoestring

Whether you're launching a small business from scratch or developing a new product within your existing company, validating your idea can prevent you from squandering finances on a product or service your customers won't support. Best of all, you don't need a dedicated budget to perform baseline market testing.

Large companies can spend years testing variations of product designs, marketing campaigns and other aspects of a customer's experience. For instance, Wendy's once spent nearly three years testing a new recipe for a hamburger before rolling it out to the public.