BizSugar.com › Strategy › Marketing with Strategic Empathy Provides The Next Level of Customer Acquisition

In their quest to find out what makes customers “tick”, business owners have invested in Big Data, surveys and social media campaigns.
The problem with this approach is that it is not enough. Customers are driven by more than what they post on Facebook or what they check off on a survey.
Business owners know this, but what they don’t know is where to go next.
That’s where Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight steps in.