BizSugar.com › Strategy › No B.S. Guide To Maximum Referrals and Customer Retention

Few businesses are in the fortunate position of being able to offer a unique product or service. This results in many businesses competing for the same clients. As the goal of a business is to have a predictable income through a sound client base, they must fight for and retain as many clients as possible. The trap that these businesses often fall into, however, is that of continuing to advertise for new clients in the same way as they did when first starting the business. No B.S. Guide to Maximum Referrals and Customer Retention shows that there are cheaper and often more effective ways to gain new clients without spending a fortune on traditional forms of advertising.