BizSugar.com › Strategy › PPC vs. SEO: When to Use Which For Your Business and Why

When business owners first come to us for marketing help, we often hear one common request: “I want to start SEO to drive traffic to my website.” But we usually have to explain to business owners that sometimes Search Engine Optimization (SEO) isn’t the best place to start with your marketing and maybe they should be looking into starting Pay-Per-Click (PPC) advertising first.