Retailers are in the process of finalizing their marketing strategies and budgets (if they haven't already done so) with the goal of optimizing sales and profits. Industry Insights' Joe Keenan explains which trends retailers need to pay particular attention to, in addition, to making predictions for 2015.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!