STARTING EXPORTING TO EUROPE – PLANNING IT OUT | Small business news; tips; networking

Posted by 3keyscoach under Strategy
From http://www.abilitysuccessgrowth.com 3857 days ago
Made Hot by: BizWise on April 17, 2014 2:43 pm

Guest post is by Stuart Allcock, business consultant based in Ireland. This article is for US business looking to export for first time into European Union. If export planning wasn’t already part of your original business planning, then there are quite a few additional things to consider.

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Comments

Written by tiroberts
3854 days ago

This is a really interesting post. Thanks for sharing it with our community, Eli.

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Written by HeatherStone
3857 days ago

Hi Elli,

I guess the first question on my and probably many other entrepreneurs' minds is how to decide whether exporting to Europe (or other places in the world, for that matter) is a good idea or not. With each new market place comes new and unknown opportunities and risks. Sure finding new customers is always a good thing. But how do you decide whether there are enough customers for you in that new market to make your efforts worthwhile.

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Written by 3keyscoach
3855 days ago

Hi Heather,

For some people, it is a matter of having some kind of connection to a particular country. For others, it is noticing market trends and having the "right" product or service. One of the first questions I ask the Irish companies I work with is about their market research. It may turn out that your particular market is saturated, too small to make it worth your while or absolutely a no-brainer. To learn more about exporting, you could check out export.gov and trade organizations in your state.

If you are interested, it's worth chatting with Martin Lindeskog (Lyceum) or connecting with my guest blogger, Stuart Allcock. Enjoy the process!

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Written by lyceum
3857 days ago

Heather: The whole European market is as big as the North American market, so it could be a good idea to explore. The challenge is that you have different business styles in different European countries and rules, although the European Union should "harmonize" the boundaries.

The plus side is that you in America can have something that the European / Asian etc. market is looking forward to use.

I have some tips on resources you could use, if you want to export... ;)

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