BizSugar.com › Strategy › Startup Misconceptions: The Question of Competition

There are two damaging misconceptions about competition that I see new entrepreneurs believing all of the time, either of which could tank the company (or prevent it from even getting off the ground in the first place). Those two misconceptions are that unless you have a completely new idea, you cannot start a new company and that if you have a completely new idea, you will never have any competition. Both misconceptions are patently false.