BizSugar.com › Strategy › The Customer You Didn’t Know You Had

Most business owners developed a fairly sound strategic plan before opening their businesses. This plan analyzed who their prospective customer base was. Most likely it is broken down into fairly specific demographics, i.e. "College educated, women, between the ages of 25-43, living in a suburban environment". After pinpointing their 'ideal client', the rest of their marketing and business plan developed to best serve that customer.