BizSugar.com › Strategy › The Most Effective Ways To Prevent SaaS Customer Churn

The secret to a steady growth is securing a solid and loyal customer base that constantly contributes to the MRR by a) successfully working with your product for a long time and b) through referrals.

Increasing trial to paid conversion and customer retention rates should be the primary mission of every SaaS company, and this requires a lot of work that involves product management, user experience, customer experience, customer success, and customer support.