BizSugar.com › Strategy › The Power of Understanding Your Customers Motivations

One speaker who was a real hit with our attendees was Darren Rowse, from Problogger. In this short clip, he urges you to ‘dig deeper’ and beyond just mere demographics. By identifying your audiences needs, problems, desires and fears, you can find out what is meaningful for them and understand how you can help them better.

It’s all about understanding your customers motivations.