BizSugar.com › Strategy › The Story No One is Telling

Today, I want to share a unique brainstorming technique I learned. This tip came from Mike Palmer, head copywriter for Stansberry Research, as well as the AWAI 2009 Copywriter of the Year and co-author with Michael Masterson of Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism!).

Before hearing Mike speak, I had always struggled with coming up with a big idea for a promotion. A big idea is one good idea the reader can grasp immediately. It has to be strong, easy to understand, and easy to believe.