BizSugar.com › Strategy › Too “Logit” To Quit: 5 Ideas For Using Logistic Regression In Your Business

Predicting behavior is the “white whale” of every business leader responsible for business development and customer acquisition. The field of data analysis offers numerous techniques and methods to help business leaders in these efforts, yet for those without the experience and/or resources this can be a daunting task. In this article I want to discuss one technique that can support the efforts of any business, small and large: logistic regression.