Seth Godin asks business owners to consider not what each customer represents in a single purchase or contract for services, but rather what the lifetime value of a happy customer who keeps coming back might be. If we did, Seth suggests, we might spend more time, energy and money to bring good customers in, give them great service, try to keep them happy and avoid their leaving us for someone new. Think about how much you spend to keep your customers happy or better yet what a happy customer is worth to you.
What is Your Customer's Lifetime Value?
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From http://sethgodin.typepad.com 5326 days ago
Made Hot by: stillwagon428 on November 29, 2009 3:35 am
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