BizSugar.com › Strategy › Why Change is Vital in Business

When you’re running a successful company, there can be a tendency to stick with tried-and-tested products and services that have us successful in the past. While it is true that businesses should remain true to their core values (for instance, a passion for providing to customer service, an interest in innovation, fostering creativity and a sense of playfulness in staff), change is always vital if a company is to remain active and on the cutting edge of its industry.