A content strategy sets a path to create, distribute and track the usage of content in relation to the buyer’s journey and the marketing touch points in the sales funnel.
Some experts think content strategy should be separate from content marketing strategy, but for the sake of simplicity we can treat them as one whole cohesive strategy.
And content strategy is a subset of the company’s overall marketing strategy.
Why is Content Strategy Important
Posted by trivedirock91 under StrategyFrom http://www.riverbedmarketing.com 2792 days ago
Made Hot by: IamVira on April 4, 2017 3:25 pm
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