Why Small Businesses Need to Get Customer Obsessed

Posted by GetApp under Strategy
From http://www.getapp.com 4704 days ago
Made Hot by: stillwagon428 on January 10, 2012 3:45 pm

Having the customer in mind is not enough for small businesses to compete. This post explains the four pillars of customer obsessed companies.

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Comments

Written by nialldevitt
4697 days ago

I love the suggested "Four Pillars of Customer-Obsessed Companies". You've described exactly what goes to make a business truly social. It's my opinion that's where most businesses need to go if they want to flourish. It's about having the courage to give ownership to customers, great post! - Niall

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Written by Elke.GetApp
4697 days ago

Hi Niall, thanks for your comment! Yes, you are totally right. I was even tempted to call them the "four common sense pillars" because they just reflect what you as a customer search for: Flexible companies that are fast enough to create a new product/service before others do and last but not least companies that give power to their customers. Regards, Elke

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