In this great post from consultant Peter Bergman at Harvard Business Publishing we're treated to an appealing argument for the advantage small business may have not only in the recession but coming out the other side into the economic recovery over larger companies that have lost their customers' trust. Bergman believes the advantages of being bigger have literally been turned on their head as customers who have watched huge companies fold become more leery of trusting them for long term services. Has anyone else noticed this in your small business venture. Is there a trust gap with larger firms and how are you exploring it with your customers?
Why Small Companies Will Win in This Economy
Posted by ShawnHessinger under StrategyFrom http://blogs.harvardbusiness.org 5470 days ago
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