BizSugar.com › Strategy › You can’t benchmark your way to prosperity.

Organizations use benchmarking to try to achieve a number of goals. Lots seem to make sense. It seems sensible to find out how you are performing against competitors. You will find out where you are outperforming your competitors and will find where they have the jump on you. A number of companies provide this service and do a great job of collecting and presenting data. The trouble is managers, lacking a coherent strategy, will use benchmarking as their strategy.