BizSugar.com › Success Stories › Design to Distribution (video)

How does a small apron business with an even smaller profit margin soar to the forefront of high-end denim design, manufacturing and distribution? Ask Marc Crossman, CEO of Joe's Jeans, who transformed this small shop into a world class denim company, distributing high-end product to the likes of Saks Fifth Avenue and Nordstrom. Crossman speaks about the value of taking chances with new products, category expansion and why one should never underestimate the intelligence of a discerning consumer.