BizSugar.com › Success Stories › John Bird: The Big Issue : cmypitch.com video information centre

John Bird is a true pioneer in the social enterprise sector. His own life is an epic adventure: he was born into poverty and experienced homelessness, orphanages, crime and a stint in prison. In 1991, he launched The Big Issue sold by homeless people, which has since become one of the world's most successful social ventures. He has also launched a new Wedge Card which aims to regenerate local communities.