Brand Crisis Comms: This Is How You Do It Right

Posted by mmangen under Success Stories
From http://www.v3im.com 4167 days ago
Made Hot by: LimeWood on July 1, 2013 7:53 pm

Kickstarter may have hit a recent rough patch, but their response is a case study in crisis communications done right. Here's what you can learn.

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Written by HeatherStone
4162 days ago

Hi Shelly. Mistakes are inevitable in any business, and, as you point out, the Internet has made it unwise to try to hide those errors. Especially the big ones. Transparency is the best policy. It's also best to remember that no solution will satisfy everyone. Thanks to Michelle Mangen for sharing this post with the BizSugar community!

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