BizSugar.com › Success Stories › Branding and Rebranding: Retego Data and Group Market Share

Retego, previously known as Group Market Share, is a Portland-based company that aggregates insurance information so that clients can make informed decisions regarding their products. Like many software companies, Group Market Share used the same brand name for their flagship product and the company itself. It is not uncommon for software companies to start this way and then outgrow this relationship. With Visible Logic's help, the decision was made to rename the company, and keep the original name for the product.