BizSugar.com › Success Stories › Gread Read: Lessons from Roto-Rooter's inventive publicity campaign

When it came time for Roto-Rooter, the largest provider of plumbing and drain cleaning services in North America, to consider its annual outreach campaign in 2009, the company knew it wanted to use multiple marketing channels to reinforce its brand identity. Roto-Rooter hoped to increase one-to-one outreach between its franchisees and customers, while ensuring a consistent, trusted brand image across the board.