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Hook Customers With A Newly Invented Language

Posted by amabaie under Success Stories
From http://www.mikemichalowicz.com 4052 days ago
Made Hot by: businessluv on October 20, 2013 8:44 am

The first time you went to Starbucks, words like Tall, Venti, and Macchiato may have confused you. That was by design. Star Bucks knows that loyalty is formed out of belonging.

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Comments

Written by clickfire
4052 days ago

Starbucks is a great example because of the taboos of using ordinary language for size. When you hear someone say "small latte" you kind of edge away from them as if you don't know them.

- 0 +

Written by amabaie
4052 days ago

Oops. I was unaware that I was supposed to edge away from people who say "small latte".

- 1 +

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