How to find customers - using pubic relations to cast a net | Small business news; tips; networking

Posted by MattMansfield under Success Stories
From http://www.mattaboutbusiness.com 5129 days ago

A conversation with Chief Operations Officer (COO) Manish Naik of Furnace MFG who talks about his company's successful use of pubilc relations to find customers online.

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Written by ShawnHessinger
5129 days ago

Matt,

What a great example of viral marketing to reach a niche audience and some tools that could be added to this mix could include a regular blog on vinyl and perhaps video marketing on YouTube which is gaining ever greater reach. I like what you mentioned about success measurement because this is where a lot of people miss the boat completely when it comes to online marketing. They will spend millions on traditional marketing with no greater proven measure of success but will want some kind of guarantee or metric for sales return in the case of something as low cost as social media. Look at the engagement of people following your social media channels or picking up and linking to your releases and you will quickly be able to see whether your message is getting out or not. If you begin to be contacted by clients who could not have known about you any other way or tell you read about you online on so-and-so's blog, you'll know it's working.

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Written by MattMansfield
5128 days ago

Great points Shawn! I do find it interesting to see how people handle social media measurement. It's likely that as the 'new kid on the block', people just don't trust that it can be as effective as traditional marketing and thus want to see some proof by holding it to a higher standard.

However, as you rightly noted, the proof is in the pudding and if your message start to get repeated, and clients start coming in, you are seeing measurable success.

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