In the Shadow of Giants: Small Company Advantages

Posted by q4sales under Success Stories
From http://www.bnet.com 5644 days ago
Made Hot by: on June 15, 2009 2:34 am

Short overview with links to great niches served by nimble small businesses (but getting bigger).

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Comments

Written by smallbiztrends
5641 days ago

I agree, Shawn -- this is about finding places where the Goliaths do not already own.

I would add that this can mean simply finding such a new and better way of doing things, that it changes the game in the buyer's eyes.

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Written by ShawnHessinger
5641 days ago

Common among all these examples is that all these companies have found something the giant ISN'T doing. So, we're not talking about companies that are second best but rather companies that are exploiting a niche...and those niches can grow. Starbucks started as a few small coffee shops and there are better and even more interesting roasters in the shadow of Green Mountain today.

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