Lessons Learned from Acquiring a Web Business

Posted by McLaughlin under Success Stories
From http://smallbiztrends.com 5560 days ago

It's been a little over two months now since my company, Small Business Trends LLC, acquired BizSugar.com, a site for small business news.

It's been a learning experience, and it occurred to me that it might make a good case study about acquiring a Web business. So I plan to periodically report on how it's going.

It's still early but I'm reasonably pleased with BizSugar's progress so far. BizSugar is nowhere near on the scale of a site like Digg, which gets millions of visitors and page views. But for a small business site it is promising. Traffic has tripled in fewer than 90 days. The number of new people joining the site and contributing content is accelerating, and that is extremely gratifying.