Playboy bets on buns again. But can a brand really return to its roots?

Posted by taylorbrandgroup under Success Stories
From http://www.taylorbrandgroup.com 2813 days ago
Made Hot by: robinandy58 on March 6, 2017 10:01 am

Can a brand go home again and reclaim its “raison d’etre,” its “je ne sais quoi,” or some other pretentious French phrase that means mojo?

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Comments

Written by melrissarose96
2457 days ago

[Moderator's note: removed spam comment. ^ML

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Written by taylorbrandgroup
2809 days ago

They reported that the majority of Playboy’s revenue now comes from licensing the brand, particularly internationally. It is used on a wide variety of products and publications around the world.

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Written by taylorbrandgroup
2809 days ago

The New York Times wrote in a 2015 article that the magazine actually loses about $3 million a year, after collecting advertising and subscription revenues. They reported that the majority of Playboy’s revenue now comes from licensing the brand, particularly internationally. It is used on a wide variety of products and publications around the world.

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Written by lyceum
2809 days ago

Dave: Thanks for the information.

All the Best,

Martin

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Written by lyceum
2810 days ago

Dave: What is Playboy's main source of revenue nowadays, if they are missing out with new subscribers? Back in the day, you could read great articles in the magazine, e.g., the interview with Ayn Rand (March, 1964).

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