Starbucks Corp., the world's biggest coffee chain, unveiled a new logo on Wednesday that omits its name and the word "coffee," infuriating loyal customers. Off to a rocky start, but will this be a smart move in the log run?
Starbucks logo change draws consumer anger
Posted by amabaie under Success StoriesFrom http://www.financialpost.com 5063 days ago
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5064 days ago