BizSugar.com › Success Stories › Start-up Spotlights: Booth Girl Show Staffing

Whitney Parshall is the founder and owner of Booth Girl Show Staffing, and recruited the help of Jean-Yves Hasson as her web/graphics designer, who helped her in branding and with the website design. While working as an actress in NYC, Whitney began a part time job as a sales assistant in trade shows and promotional events. She began noticing that the most successful events and booths at the trade shows were those that were being run by very charismatic and entertaining people… those that knew how to “put on a show.” Whitney realized that the manufacturers and designers would not cut it as the salesmen in these situations, and that companies had a huge need for the model/performer type in their industry. Then it hit her… Why not gather these actresses/models that were in between jobs, like many are, and staff them as sale representatives for events and trade shows?