BizSugar.com › Success Stories › Victoria Secret's uhh…Secret: A “Brand” Experience

So, have you ever noticed why you have to walk all the way to the back of the store to pay for your new stuff? Or how bout where things are placed in the store? You see Victoria’s Secret knows if you have to walk to the back to pay for your sexy Victoria’s Secret stuff, you have to pass a whole bunch of other sexy Victoria’s Secret stuff to get there. Ummmm, that’s no accident!