Website video – using impressive and professional talking head video style interviews and video testimonials gives your website a real boost. If you don’t want to bring in the professionals -here’s how to do it. Video tips and advice on getting video onto your website to improve traffic

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Written by businessavante
4829 days ago

Hi Tracy.

I especially like your saying the camera should be 7-10 feet away from the subject, with a separate mic, and the lens zoomed in a bit.

The huge advantage of moving the camera away & zooming in is that the lens will be at a slight telephoto focal length - perfect for portraits. One of the biggest mistakes I see in talking head videos - the ones that look slap-dash, is that the camera is really close to the subject, at a very wide-angle focal length. This causes 2 huge problems - 1st, it's close to being in "fish-eye" perspective, and 2nd, every time the subject moves in or out just a couple of inches, the effect is magnified several times on camera. i.e Always have the camera far enough away that you're nowhere near fish-eye mode - you may not notice it, but I will. "Portrait" lenses are from about 85-180mm focal length in 35mm terms - a short telephoto range (50mm is standard, anything less is wide angle).

If there's a crowd, use a cardioid mic - with a narrow pick-up range, or the crowd will be as loud as the main subject - no one listening will know what's going on. Don't use the on-camera mic with the camera close to the subject - in that case, you're not ready to go "live" in front of an audience online.

Duncan



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