What B2C can teach B2B about social

Posted by cendrinemedia under Success Stories
From http://www.b2bnn.com 3544 days ago
Made Hot by: Digitaladvert on March 18, 2015 9:30 pm

When it comes to social media, the B2B and B2C segments are similar and yet very different.

Similar because companies in both segments often jump on the social media bandwagon with non-existent strategies and high expectations.

They are also different due to their audiences. In the B2B space, customers want the expertise, resources, and tools to influence their companies’ bottom lines. And as they are used to dealing with sales and marketing teams, the customer acquisition process happens over time.